Everything that comes from New Zealand is awesome. First they give us Lord of the Rings. Then they give us Flight of the Conchords. Now, they've given us Tim Tams. And all we've ever given them is a giant hole in the ozone layer right above their sunburned little heads.
If you look at the Tim Tam story on the Pepperidge Farm site, you'll get a taste of how much people lose their minds for these cookies. For example,
Tim Tam™ cookies are ranked as one of the best inventions since sliced bread, trailing only the World Wide Web, penicillin and the TV remote.*Excuse me? What the feck are they thinking? Tim Tams are good and all, but I could name a thousand inventions better than this particular brand of cookies. Australia should be thankful the airplane was invented so countries like America can import their cookies while they're still fresh. Or how about sunblock so when the U.S. and China continue to eat the shit out of the ozone layer, the Aussies can lather up for some UV protection? Or what about those sneakers with the wheels that come out of the bottom? Or the Snuggie? Huh? What about them?
*Source: 2008 poll conducted by The Times in the UK and news.com.au in Australia
But then Phil said he understood because he'd consider ranking E.L. Fudge cookies up there with penicillin too. And that's when we noticed for the first time ever that E.L. Fudge spells ELF, which blew my mind because hello, elves make E.L. Fudge cookies, so not only are elves great at baking cookies, but they're brilliant marketers too. Then Phil told me how that was like the time he first noticed the arrow in the FedEx sign and I was all what are you talking about? But then I Google-imaged it, and he's right.
My mind has been blown open so many times today that I can barely think straight. Somebody get me a drink. And a Tim Tam. Tweet