Me: That's incredible. We need to think of a really fun viral campaign. 'Cause, you know, that's so easy to do and all.
Boss: Imagine if we wanted to put up a statue of one of our members in Boston. Philly already has their joke statue ... Rocky.
Me: EXCUSE ME. That statue is a LANDMARK. Rocky is not a joke. Rocky is REAL. Well, he's not real, per say, but he personifies the REAL spirit of Philadelphia ... which is ... real ... and ... can kick your ass ...WHATEVER AT LEAST HE'S NOT ROBOCOP.
And he can kick your ass. Suck it, Apollo.